| Experiment code | 19.9.3.58 |
|---|---|
| Experiment Title | Consumer Perception and Behavior regarding Millets and their value added Products in South Gujarat |
| Research Type | Survey Work |
| Experiment Background | Millets are one of the oldest foods known to humans and possibly the first cereal grain to be used for domestic purposes. Millets require very less water as compared to rice and wheat and considered drought tolerant crops. These crops are majorly grown in regions receiving less than 450 mm rainfall (compared to about 700 mm minimum for maize). About 50% of sorghum and 80% of millet production is used for human consumption while the rest is used for poultry feed, potable alcohol and other industrial purposes. Millets have many nutritional, nutraceutical and health promoting properties especially the high fibre content, nature of starch has major role in reducing the risk of diabetes and other related diseases. Large millets such as Pearl Millet(Bajri), Sorghum(Juar) and Finger millet(Nagli) and small millets such as Kodo Millet, Proso Millet, Little Millet, Foxtail Millet and Barnyard Millet are potential millets of Gujarat state. Nutritional quality and drought-resistant properties of millets have drawn attention of various research agencies all over the world and have increased focus to improve the millet varieties and to enhance their use in processed food products. Many Value added products like Millet flour, flakes, dalia , pasta as well as various Ready to eat and Ready to cook products are made from millets. Keeping this background it is essential to study consumer behavior regarding millets and its value added products in South Gujarat. |
| Experiment Group | Social Science |
| Unit Type | (02)EDUCATION UNIT |
| Unit | (15)ASPEE AGRIBUSINESS MANAGEMENT INSTITUTE (NAVSARI) |
| Department | (281)ASPEE Agribusiness Managment Institute, NAU, Navsari |
| BudgetHead | (341/12951/00)341/01/REG/00363 |
| Objective |
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| PI Name | (NAU-EMP-2007-000399)RUCHIRA ABHISHEK SHUKLA |
| PI Email | ruchira.shukla@nau.in |
| PI Mobile | 9725018793 |
| Year of Approval | 2023 |
| Commencement Year | 2023 |
| Completion Year | 2025 |
| Research Methodology |
Sampling: 50 urban and 50 rural households will be selected by using multistage stratified random sampling in each of the three districts thus making a sample size of 300 households. Research Instrument: A structured interview schedule will be used for the purpose of market survey. Tools for Analysis: Percentage Analysis will be used to analyze the general characteristics of the sample respondents such as age, educational status, gender, income, source of information, awareness and usage pattern. Data will be collected from the consumers about their food habits, attributes of millet foods and factors that have influenced them to buy the products. Garrett’s ranking technique will be adopted to analyze the factors influencing the purchase by the sample respondents. Consumer perception regarding millets will be assessed using a Five point Likert scale. |
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(NAU-EMP-2007-000399) RUCHIRA ABHISHEK SHUKLA |
ruchira.shukla@nau.in | 9725018793 | 20-10-2023 |
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(NAU-EMP-2010-000397) SWATI SATYANARAYAN SHARMA |
swati.sharma@nau.in | 9662913378 | 20/10/2023 |
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(NAU-EMP-2010-000391) GAUTAMKUMAR RAMABHAI PARMAR |
gautam.parmar@nau.in | 8000525673 | 20/10/2023 |
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(NAU-EMP-2013-000974) VISHAL SHANKAR THORAT |
vishalthorat@nau.in | 8469552697 | 20/10/2023 |
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| Sr. No. | Operation Date | Nature of Data | Value of Data | Operation Status | |
|---|---|---|---|---|---|
| 1 | 11/02/2025 | Primary | Interview Schedule | In Progress | |
| Sr. No. | Operation Date | Operation Status | |||
|---|---|---|---|---|---|
| 1 | 11/02/2025 | In Progress | |||
| 2 | 12/02/2025 | In Progress | |||
| Sr. No. | Operation Date | Operation Status | |||
|---|---|---|---|---|---|
| 1 | 11/02/2025 | In Progress | |||
| 2 | 11/02/2025 | In Progress | |||
| Sr. No. | Operation Date | Operation Status | |||
|---|---|---|---|---|---|