Experiment code 20.7.3.11
Experiment Title Market mechanism and socio-economic implications in rural periodic markets (Haats) in South Gujarat
Research Type Departmental Research
Experiment Background Periodic markets play a crucial role in the socio economic development of rural people in India as they are the centers of compilation and distribution of rural produces in the villages. The agricultural produce in rural India is mostly collected, distributed and resold through weekly or periodic markets which are less controlled and regulated by the State Government. Such markets are mostly located in the inaccessible areas of villages being disorganized and transacting business in an unsystematic manner. They are not just the centers for transactions of goods and services but they also serve as the platform for the rural people to meet and socialize among themselves and discuss wide array of issues of common interest particularly social, political and economic situations existing in the area. Some of the major challenges that are pertinent in rural markets are the scattered nature of rural market, smaller size, poor connectivity, remoteness & heterogeneity, cultural diversities, inadequate banking facilities, spurious products, seasonal demand etc.These markets play a pivotal role in the rural economy and livelihood of thousands of people in the region. Local weekly rural markets, also known as Haats, incentivize the rural population and ensure a platform to showcase and sell not only agricultural and allied goods but also the handicrafts, etc. As for Gujarat, there are about 182 traditional weekly haats in tribal areas. Each tribal taluka has a fixed day for organizing these haats. Local produces like agriculture produces, vegetables, spices, minor forest produce, wild fruits, honey, clothes, pet birds, eggs, animals, fishes etc. are sold at a reasonable rate, which are comparatively lower than the other markets. Due to the poor economic condition, the tribal people are unable to afford permanent structures like shops / shades / shelters. Therefore, they are forced to setup their stalls in the open. The Government of Gujarat has planned to develop some traditional Haats as Haat Bazars with all modern facilities like platform, shade, parking, toilet facilities, electricity, drinking water facility, security, etc. This would encourage local people to purchase items from these Haat Bazars and will accommodate more tribal people to sell their produces and thereby improve local economy.The study is needed to analyse the socio economic impact of the weekly markets participation on the lives of the farmers and constraints faced in order to assess the sustainability and viability of their future participation.
Experiment Group Social Science
Unit Type (02)EDUCATION UNIT
Unit (15)ASPEE AGRIBUSINESS MANAGEMENT INSTITUTE (NAVSARI)
Department (281)ASPEE Agribusiness Managment Institute, NAU, Navsari
BudgetHead (341/12951/00)341/01/REG/00363
Objective

Objectives:

The study will attempt to explore the following objectives:

1. To explore the market mechanism and functioning of the local haat system in South Gujarat

2. To understand the role and economic implications of the local haats on the participant farmers livelihood.

3. To study the social benefits received by the farmers from rural weekly markets.

4. To study constraints faced by farmers influencing their participation.

PI Name (NAU-EMP-2007-000399)RUCHIRA ABHISHEK SHUKLA
PI Email ruchira.shukla@nau.in
PI Mobile 9725018793
Year of Approval 2024
Commencement Year 2024
Completion Year 2026
Research Methodology

Methodology:

  • Location of Study: Study will be carried out in South Gujarat region.
  • Research Design: Descriptive Research Design

Sampling Design: Three out of seven districts of South Gujarat Valsad, Navsari and Dang districts having most number of  rural haats will be selected purposively. Simple random sampling will be used to select 10 rural haats from each district  and 10 Farmer sellers from each Haat thus making a sample size of 300 farmers from 30 Haats.

The respondents will be farmer producers who participate in the weekly markets regularly throughout the year or seasonally. They will be interviewed face-to-face based on the schedule prepared for data collection. The responses will be recorded using closed ended questions along with five points likert scale as well as a few open ended questions.

  • Data Collection Tools & Techniques: Primary data will be collected by conducting personal interview of farmers using interview schedule as a data collection tool. The respondents will be farmer producers who participate in the weekly markets regularly throughout the year or seasonally. The responses will be recorded using closed ended questions along with five points likert scale and few open ended questions. Tabular method of analysis, descriptive statistics and other appropriate statistical tools will be used for analysis and interpretation of data.
  • Variables related to market mechanism and functioning such as Arrivals in markets, commodities traded,commodity structure of local origin as well as commodities brought from outside, participation of farmers, intermediaries and consumers, number of villages served, availability of infrastructure and amenities, provision of transportation etc . will be studied.
  • Economic Variables such as distance from village to market, average monthly income from markets, increase in income over years, frequency of participation , ability to meet family expenditure, ability to save, business growth, profitability, property expansion and improvement of family economic status etc.will be gauged.

Social benefits such level of information sharing, moral support from friends, relations with customers, level of market interaction will be studied.

(NAU-EMP-2007-000399)
RUCHIRA ABHISHEK SHUKLA
ruchira.shukla@nau.in 9725018793 11-02-2025
Active
Sr. No. Operation Date Nature of Data Value of Data Operation Status
1 12/02/2025 Primary Interview Schedule In Progress
Sr. No. Operation Date Operation Status
1 12/02/2025 In Progress
2 12/02/2025 In Progress
Sr. No. Operation Date Operation Status
Sr. No. Operation Date Operation Status